Abercrombie Offers The Situation "A Substatinal Payment"
Abercrombie & Fitch has offered to pay "Jersey Shore" cast members to STOP wearing clothes carrying their brand. "We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image," the retailer said in a press release. It may seem strange that a brand that employs half-naked models to stand outside its flagship stores and courted controversy with racy catalogs has come out with such an aggressive campaign against the hard partying cast of "Jersey Shore. Abercrombie has not disclosed the offering price. Laura Ries, president of the Atlanta marketing consultancy Ries & Ries said the image is "classic, sexy, preppy teenagers." "Jersey Shore' shows 20-something guys and girls getting drunk every night and going out to party," she says, "so it clearly does not go with the image they have worked for over a decade to show to the world."
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